LinkedIn Marketing Techniques You Should Follow


LinkedIn is one of the most underutilized social media platforms worldwide. 

If you are still unaware of LinkedIn, let us tell you that LinkedIn is a professional social media platform that helps professionals acquire job opportunities according to their skill set. 

However, in the last few years, LinkedIn has expanded its forte. 

LinkedIn has become the king of B2B social media marketing, with more than 59 million companies on the platform. Leaders, Motivational Speakers, Business Persons, and every successful person are there on LinkedIn. It helps them to market their business to their target audience. 

However, many brands are still missing out on this opportunity as they are still confused about how to market their business on LinkedIn. Therefore in this blog, we are providing you with some amazing LinkedIn Marketing that you should follow. 

But What Is LinkedIn Marketing?

In simpler words, LinkedIn marketing is using Linkedin to market your business to your target audience. This platform can be used to build brand awareness and build strong relationships with existing or target customers.

1. Five LinkedIn Marketing Techniques You Should Follow

Many digital marketing gurus out there will tell you that LinkedIn marketing is not a thing. However, LinkedIn has helped many brands to get their conversion rates high. 

Here are some of the awesome LinkedIn Marketing techniques that you should follow. 

2. Optimized Your LinkedIn Profile 

An optimized profile on Linkedin is the one that has every information about you, such as what you do, who you are, or what your expertise is. It helps your profile to rank better in LinkedIn searches. A well-optimized profile helps your target audience to understand your business. It can eventually encourage them to reach out to you. 

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You can start by using an approachable photograph as a profile picture. It will boost your reach by 20%. Next, you can also add relevant keywords to your bio. If possible, also add your niche-related hashtags. 

3. Embed LinkedIn On Website 

If you are a brand or business owner, it is obvious that you have a website. You can easily display a LinkedIn feed on website. It will help you to have professional interaction with your website. Similarly, you can showcase your work or portfolio as a freelancer or a service-based company. 

To achieve this, you can use any social media aggregator tool to embed LinkedIn Feed on website. The best part about using such tools is that they are easily operable. You do not require to learn any new skills to manage these tools. 

With the help of these tools, you can customize the entire look and feel of your LinkedIn widget. Apart from that, you can remove the posts you do not wish to showcase on your website. 

4. Use Hashtags On LinkedIn 

Hashtags are a great way to get viral on any social networking site. As a business owner, you must have a brand hashtag. It will help your customers to find your brand easily. Also, whenever a customer clicks on the hashtag, they will be directed to the page you want to show them. However, you should always remember that a hashtag is not a replacement for good content. You should never use only hashtags as posts. Make a post, write a description then add some relevant hashtags. 

5. Join LinkedIn Groups 

Like the other social media platforms, LinkedIn also has groups. In these groups, you can meet like-minded people. These groups help you to grow professionally.

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Once you join these groups, you can easily know the pain points of your target audience. You can also use these platforms to perform market research. Apart from that, you can also advertise your products or services in these groups. But make sure that it should not be way more promotional. Otherwise, it will drive your target customers away. 

6. Establish Yourself As An Authority 

Since LinkedIn is a professional platform, you have to establish your authority on the platform. It helps you to gain the trust of your audience. Always remember that as a thought leader on LinkedIn, you do not have to talk about yourself only. To establish authority, you must talk about your customer’s pain points. It will help your customers as well as your brand. 

Wrapping Up 

When you are on LinkedIn, you have to be approachable. Moreover, you must have profound knowledge about your niche as a brand. It contributes significantly to establishing you as a credible authority. Simply writing a LinkedIn post and expecting it to go viral is not a strategy. You have to be very mindful of LinkedIn. 

You can use the abovementioned strategies to rule over the platform and see your business grow.

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